Like its consumers, Once Upon a Farm (OUAF) is growing up. The fresh-focused kids CPG brand is launching a new line of non-dairy yogurt and bottled protein smoothies, both moves aimed at helping the brand expand its appeal beyond babies to families.
The yogurt, which will hit retailers in May, will launch in Strawberry, Blueberry and Raspberry flavors in 3.2 oz pouches that will retail for $2.79 each. The 6 oz smoothies, which launched last month, retail for $2.99 in four varieties: Banana Berry, So Strawberry, Red Raspberry and Perfectly Pineapple. Both products are nut free and school safe, and utilize pumpkin seed protein.