That strategy is paying off. Facebook Talking About counts for Codeverse have skyrocketed in August, increasing 292% from August 1 to August 16. Overall, talking about counts have held higher and steadier than they did for the majority of 2019.

Codeverse’s success is twofold. The startup was able to set itself up for success by preparing for an increase in demand and devoting resources to branding and partnerships, making it easier to penetrate American households. If Codeverse is able to ride the wave of COVID-19 long enough, it will emerge from the pandemic as a crucial resource for early education and a powerhouse in an industry and movement that is seeing increased participation.